Why, you may ask? It’s simple: seniors are excited to model, seniors are some of my best marketing tools, and seniors know what they want. They also have a great sense of style, which translates well in their photographs.
When a high school senior books a session with me, I do several things right from the start to help them know I am excited about working with them. I also do my best to get to know them so I can tailor their shoot to fit them perfectly. I find that if you do these things, your session will not only run smoothly, but you will have a client who LOVES to refer you to their friends.
In post processing senior photos, always remember that you are photographing for their parents as much as you are your senior client. I keep “fad” type editing out of the equation because I know ten years from now their parents will want a solid (not overly processed) image on their wall.
Instead of using “fad” editing techniques, I always let the style speak through the locations I choose. You can easily do this by choosing old brick buildings, abandoned farm houses, fields of cotton etc. The seniors love this, and their parents will appreciate the timelessness of the photographs they receive.
It is not hard to rock a session with your seniors, it just takes some extra things to go above and beyond so they know you appreciate them and want to know them. All of those extra things will make your client feel special, and will translate into those coveted word of mouth referrals for you and your growing business!
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